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Google Chrome brings back the full URL

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Some users saw only the domain name during a test.

Screenshot from Google video about URLs showing second level domains

A screenshot from a Google video explaining ways to make URLs more human-friendly, such as removing subdomains and file paths.

The full URL has won, at least for now.

Android Police reports that Google has nixed an experiment that showed some Chrome users only part of the URL rather than the full string.

The thinking behind the test was that users who only saw the domain name and not the entire URL would pay more attention to the domain and consider if the site was suspect.

But the experiment didn’t pan out as theorized. Google has ended the experiment because the company says it didn’t have a meaningful impact.

This battle is won, but you can expect more assaults on URLs in the future. Google says URLs “kind of suck.”

Post link: Google Chrome brings back the full URL

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