Frank Schilling new TLD auction grosses more than $40 millon


All 23 top level domains sold in auction last week.

Frank Schilling’s UNR business sold 23 top level domains in auctions last week, grossing more than $40 million.

The company says that 17 bidders deposited money to participate in the auctions, and more than 10 different bidders won the top level domains. Six of the winning bidders are new to the space and will be operating a new top level domain for the first time.

While identities of the winners have not been disclosed, the company says that established registries, investment firms, blockchain companies, and high net-worth individuals won auctions.

All 23 domains in the auction sold:

.audio, .blackfriday, .christmas, .click, .country, .diet, .flowers, .game, .guitars, .help, .hiphop, .hiv, .hosting, .juegos, .link, .llp, .lol, .mom, .photo, .pics, .property, .sexy, .tattoo

Auctions started at prices between $0 and $2 million and none of the domains had reserves.

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