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Frank Schilling’s top level domain auction begins today

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Domain investor hopes to sell 23 top level domains.

Hands holding bid cards in auction

A three-day auction for Frank Schilling’s new top level domain names begins today.

Schilling’s UNR is auctioning 23 strings without reserves (but with varying starting bids). The domains being auctioned are:

.audio, .blackfriday, .christmas, .click, .country, .diet, .flowers, .game, .guitars, .help, .hiphop, .hiv, .hosting, .juegos, .link, .llp, .lol, .mom, .photo, .pics, .property, .sexy, .tattoo

UNR has lowered the starting bids on many of the domains since it first announced the auction. The price of .link had the biggest nominal price cut from $3 million to $2 million. The .link namespace lost over 15% of its domains under management in a single day this week.

The most obvious bidders for the assets include GoDaddy Registry and Donuts. GoDaddy Registry is acquiring 30 top level domains in deals announced earlier this month and Donuts acquired rival registry Afilias at the end of 2020.

GoDaddy did not acquire Schilling’s top level domain business when it acquired his portfolio and domain name registrar last year, but that was before GoDaddy entered the registry business by acquiring Neustar’s registry business.

Listen to a podcast with Frank Schilling explaining why he is selling the domains.

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