Fortune China 100 and domain opportunities

Fortune China 100 and domain opportunities


Kassey Lee investigates which domains the top companies in China are using.

Magnifying glass over Chinese flag

I believe domain investment based on real demand from end users is a solid investment. For this reason, I spend almost every day researching companies in China.

Fortune publishes a Fortune China 500 list annually in Chinese (an English version is apparently not available). Because of limited resources, I have chosen to focus on the top 100 only. These companies are worth studying because they are leaders of corporate China and, therefore, their domain preference will also influence others in the business world. Knowing what domains are sought after will help us sell domains to China.

Based on the 2019 list, I used Baidu to find the corporate websites of the top 100 companies, and then visited each site to determine their brand name and corporate domain. Below is the list of Fortune China 100 and their domains.

Rank English Chinese DomainName
1 Sinopec 中国石化 Sinopec.com
2 PetroChina 中国石油 Petrochina.com.cn
3 China State Construction 中国建筑 CSCEC.com
4 Ping An 中国平安 Pingan.com
5 SAIC Motor 上汽集团 SAICMotor.com
6 ICBC 工商银行 ICBC.com.cn
7 China Railway 中国中铁 CRECG.com
8 China Mobile 中国移动 ChinaMobile.com
9 China Railway Construction 中国铁建 CRCC.cn
10 China Construction Bank 中国建行 CCB.com
11 China Life 中国人寿 e-ChinaLife.com
12 Agricultural Bank of China 中国农行 abchina.com
13 Bank of China 中国银行 BankofChina.com
14 People’s Insurance Company of China 中国人保 PICC.com
15 China Communications Construction 中国交建 ccccLtd.cn
16 Evergrande 恒大集团 EverGrande.com
17 JD.com, Inc 京东 JD.com
18 CITIC 中信_x000D_
中国中信
CITIC.com
19 Country Garden 碧桂园 BGY.com.cn
20 China Telecom 中国电信 ChinaTelecom-h.com
21 Legend Holdings 联想 LegendHoldings.com.cn
22 China Pacific Insurance Company 太平洋保险 CPIC.com.cn
23 Greenland Group 绿地 Greenlandsc.com
24 Alibaba 阿里巴巴 Alibaba.com
25 Sinopharm 国药 SinoPharm.com
26 HNA Group 海航 HNAgroup.com
27 Tencent 腾讯 Tencent.com
28 BaoSteel 宝山钢铁 BaoSteel.com
29 Wuchan Zhongda Group 物产中大 zjmi.com
30 Vanke 万科 Vanke.com
31 Power China 中国电建 PowerChina.cn
32 China Unicom 中国联通 ChinaUnicom.com
33 MCC Group 中冶 MCC.com.cn
34 C&D 建发 ChinaCnD.com
35 China Shenhua Energy 中国神华 ShenhuaChina.com
36 Midea 美的 Midea.com
37 Postal Savings Bank of China 中国邮政储蓄银行 PSBC.com
38 China Merchants Bank 招商银行 CMBchina.com
39 Suning 苏宁 Suning.com
40 Xiangyu 象屿 Xiangyu-Group.com
41 CNOOC 中海油 CNOOC.com.cn
42 China Energy Engineering Corporation 中国能建 ceec.net.cn
43 CRRC 中国中车 CRRC.cc
44 China National Building Material 中国建材 CNBMltd.com
45 Jiang Xi Copper Corporation 江铜 JXCC.com
46 Bank of Communications 交通银行 BankComm.com
47 ITG Group 国贸 ITG.com.cn
48 Gree 格力 Gree.com
49 Poly 保利 Polycn.com
50 Haier 海尔 Haier.com
51 Taiping 太平 cnTaiping.com
52 Chalco 中国铝业 Chalco.com.cn
53 Xiao Mi 小米 Mi.com
54 SPD Bank 浦发 SPDb.com.cn
55 Shanghai Construction Group 上海建工 SCG.com.cn
56 Huaneng Power International 华能 HPI.com.cn
57 China Grand Auto 广汇 ChinaGrandAuto.com
58 Yanzhou Coal Mining 兖州煤业 YanzhouCoal.com.cn
59 China Resources Pharmaceutical Group 华润 crPharm.com
60 Weichai 潍柴 Weichai.com
61 Shanghai Pharmaceuticals Holding 上海医药 SPHchina.com
62 Industrial Bank 兴业银行 CIB.com.cn
63 China Minsheng Bank 民生银行 CMBC.com.cn
64 New China Life Insurance 新华保险 NewChinaLife.com
65 BAIC Motor 北京汽车 BaicMotor.com
66 WH Group 万洲国际 WH-Group.com
67 China Southern Airlines 南航 CSair.com
68 Air China 国航 AirChina.com
69 China Aviation Oil 中国航油 CAOSCO.com
70 BYD 比亚迪 BYD.com
71 Anhui Conch Group 海螺 ChinaConch.com
72 Sunac 融创 Sunac.com.cn
73 China Resources 华润 CRland.com.hk
74 HBIS Group 河钢 Hbisco.com
75 Cosco Shipping 中远海运 CoscoShipping.com
76 China Re Group 中再 ChinaRe.com.cn
77 Longfor 龙湖 Longfor.com
78 China Eastern Airlines 东航 CEair.com
79 TCL TCL TCL.com
80 China Everbright Bank 光大银行 CEBbank.com
81 Fosun 复星 Fosun.com
82 Zhongsheng 中升 zs-group.com.cn
83 Huarong 华融 chamc.com.cn
84 Cinda 信达 Cindamc.com
85 Geely 吉利 Geely.com
86 China Comservice 中国通信服务 Chinaccs.com.cn
87 Zijin Mining 紫金 ZijinMining.com
88 Kunlun 昆仑 Kunlun.com.hk
89 Ansteel 鞍钢 AnsteelGroup.com
90 DFAC 东风 DFAC.com
91 China Coal 中煤 ChinaCoal.com
92 Baidu 百度 Baidu.com
93 Shanghai Electric 上海电气 Shanghai-Electric.com
94 GWM 长城汽车 GWM-global.com
95 Boe Technology 京东方 Boe.com
96 Mysteel Group 上海钢联 MySteel.cn
97 China International Marine Containers 中集 CIMC.com
98 Datang 大唐国际 DTpower.com
99 China Agri 中粮 ChinaAgri.com
100 Rongsheng 荣盛 CNRSPC.com

Let’s start by looking at the extensions used.

Extension 2019
com 72%
cn 25%
Others 3%

.com is No. 1. China is somewhat unique in that .com is also used within the country for the domestic market. In other words, Chinese consumers accept both .com and .cn.

.cn active? 2019
Yes 37%
No 63%

The preference for .com is reflected in how the companies treat their matching .cn domain. A whopping 63% of them do not even have an active .cn site. For example, BankofChina .cn does not resolve and SAICMotor .cn is for sale.

Language 2019
English 44%
Acronym 31%
Pinyin 6%
Numeric 0%
Mixed 19%

Surprisingly, English-based names are very popular. To tap into this opportunity, list your English-based domains at a marketplace that has retail partners in China. (I’m using the term “English” loosely. For example, Sinopec.com is considered English-based.)

Acronym 2019
2L 1%
3L 9%
4L 13%
5L 4%
6L 2%
7L 2%

While acronym domains up to 7 letters are found, maybe it’s prudent to invest up to 4L. Look at the Chinese column of the list and you’ll find most brand names with two or four characters. That means 2L and 4L in terms of acronyms.

Length 2019
Medium 7

Short is best. Chinese companies like short domains. The medium length of domains (excluding extension) is 7 characters only.

My biggest discovery in this exercise is the massive opportunity in selling domains to China as upgrades. 76 out of the 100 companies can benefit by upgrading to a better domain. Some examples are CSCEC .com (to CSC.com), SAICMotor .com (to SAIC.com), CRCC .cn (to CRC.com), and LegendHoldings .com.cn (to Legend.com). Granted, many of these domains are taken and used by other companies.

In short, you’ll be rewarded handsomely if you understand what domains are popular in China and then invest accordingly.

Post link: Fortune China 100 and domain opportunities

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