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Efty users can pass leads to brokers.

House sign with "sold" notice

Back in November, domain sales platform Efty announced that it was going to start onboarding domain brokers to help people sell their domains. Today, it announced such partnership with

Under the arrangement, Efty users can pass inbound leads over to brokers to negotiate deals. Sellers will pay a 15% commission (or $250, whichever is greater) when a deal is closed.

This is similar to what you can do at Uniregistry. You can either handle a lead yourself or pass it off to a Uniregistry broker. has a similar deal with Media Options.

There are two benefits to using a broker to handle leads. First, it takes some of the emotion out of it and can give a negotiating edge. This is one reason home purchase offers are handled through agents rather than directly between buyer and seller. Second, brokers with good systems are better at following up. It can take lots of follow up to close a deal.

For now, sellers need to be invited to use the brokerage option. Users can email the company at ask at with the subject line ‘Brokerage’ to be added to the waitlist.

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