[PRESS RELEASE – Stockholm, Sweden, 10th May 2022]
Metabloxz enters into collaboration with one of the largest pharmacy chains in Sweden. Last week Kronans Apotek opened its first demo pharmacy in the Metaverse. The launch took place during SIME, Northern Europe’s leading strategic event on digitization.
In collaboration with the metaverse platform Metabloxz, the pharmacy chain wants to explore the possibilities for future e-commerce in the virtual world. Metaverse pharmacy is the latest innovation in Kronans Apotek’s digitalization journey and a pilot project to explore the retail of the future.
CEO and Co-founder of Metabloxz Jonny Youssef said: “It is an honor and a great pleasure to work with Linda Wakeham and Kronans Apotek to help them accelerate into the Metaverse with Metabloxz. I’m very impressed by their capability to go from idea to decision and delivery. Kronans Apotek is probably the first pharmacy that is exploring and launching in Metaverse and we are happy to be a part of their Metaverse journey”
Linda Wakeham, Head of PR Strategy at Kronans Apotek says: “We are convinced that the pharmacy of the future is about being able to offer the best possible service to customers in all channels. If it is in the metaverse, no one knows, but for us, it is important to be at the forefront of digital development and review how we can meet the needs of the future.”
Metabloxz is a scalable and flexible metaverse platform, which is also a true bridge between the physical and digital worlds. This is achieved by using blockchain & tokenization technology to link physical world items to the Metabloxz metaverse world. Also, by integrating traditional businesses and services to provide a seamless experience to the end-user. The merge between the physical and digital worlds has been accelerated due to COVID lockdowns across the Globe.
To achieve the decided vision the team is building Metabloxz metaverse world block by block, targeting the industries where it can solve real-world problems.
What industries will benefit?
- Art industry
- Event & conference industry
- Education industry
- Retail & e-commerce
- Cinemas & entertainment
- What have we built so far?
The team behind Metabloxz announced a few weeks ago that they had launched a Beta version of the app for public use. It is available on Apple and Android devices. This means they have already created a working virtual space and social communication platform with built-in marketplace features in the pipeline, they are already hosting their first events and will; launch metaverse native online stores. At present, Metabloxz can recreate virtually any existing gallery, exhibition, conference hall, retail store, or any other real estate.
About Kronans Apotek
Kronans Apotek is Sweden’s third-largest pharmacy chain with an approximately 18 percent market share and approximately 2,600 employees as well as over 325 pharmacies throughout Sweden, from Trelleborg in the south to Malmberget in the north. The customer club consists of just over 2.5 million customer club members.
Kronans Apotek is a modern and customer-friendly pharmacy that offers services and products in prescriptions, health, and beauty adapted to the customer’s needs. Pharmacies are characterized by positive customer service and an attractive range.