Premium revenue up over 40% in first half of 2021.
Top level domain name company Radix saw a surge in premium domain name revenue in the first half of this year.
The company disclosed in a report (pdf) that it generated approximately $2.91 million in retail premium domain revenue in the first half of 2021, the most it’s ever generated in half of a year. This compares to about $2 million in both the first and second halves of 2020.
(All numbers in this post are retail, not wholesale. Radix estimates a 30% markup above its wholesale price for registrations if it doesn’t know the specific price the registrar charged.)
1,436 new registrations generated $1.24 million, compared to $0.86 million from 1,194 new registrations in the second half of 2020.
.Store accounted for the most new premium registrations (316), but .tech generated the most retail premium registration revenue at $0.362 million for 314 domains. That’s an average of about $1,150 per .tech premium registration.
The average retail revenue per premium domain sold was $862, but the company sold 81 domains with retail prices of $5,000 or more.
Radix charges the same premium price at renewal and generated $1.67 million from premium renewals during the half. That’s for 1,468 domains. 63.5% of premium domains are renewed on their first anniversary, with higher renewal rates in subsequent years.
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