Radix reports record premium domain revenue in first half of year

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Premium revenue up over 40% in first half of 2021.

Radix reported a boost in Premium domain sales in H1. This chart shows which price tiers the new registrations were in. Image courtesy Radix.

Top level domain name company Radix saw a surge in premium domain name revenue in the first half of this year.

The company disclosed in a report (pdf) that it generated approximately $2.91 million in retail premium domain revenue in the first half of 2021, the most it’s ever generated in half of a year. This compares to about $2 million in both the first and second halves of 2020.

(All numbers in this post are retail, not wholesale. Radix estimates a 30% markup above its wholesale price for registrations if it doesn’t know the specific price the registrar charged.)

1,436 new registrations generated $1.24 million, compared to $0.86 million from 1,194 new registrations in the second half of 2020.

.Store accounted for the most new premium registrations (316), but .tech generated the most retail premium registration revenue at $0.362 million for 314 domains. That’s an average of about $1,150 per .tech premium registration.

The average retail revenue per premium domain sold was $862, but the company sold 81 domains with retail prices of $5,000 or more.

Radix charges the same premium price at renewal and generated $1.67 million from premium renewals during the half. That’s for 1,468 domains. 63.5% of premium domains are renewed on their first anniversary, with higher renewal rates in subsequent years.

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