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GoDaddy aftermarket now accounts for 10% of revenue

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Domain name aftermarket is accounting for more of GoDaddy’s revenue.

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GoDaddy’s (NYSE:GDDY) domain name marketplace business now accounts for about 10% of the company’s revenue, up from the mid-single digits in 2018. The company disclosed this number on its investor conference call yesterday.

With Q1 revenue of about $900 million, this suggests that GoDaddy’s aftermarket generated roughly $90 million or so in the first quarter. Domains revenue overall was $423 million, so the aftermarket is 20% of the domains business from a revenue standpoint. The gross margin is likely much higher since GoDaddy doesn’t have to pay a registry when it makes a sale.

GoDaddy’s aftermarket revenue includes expired domains, commissions on third-party sales, as well as revenue from selling domains from its owned-and-operated domain portfolio.

GoDaddy said the aftermarket drove much of the 5% sequential increase in the growth rate of the domain name business.


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