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Flippa raises $11 million Series A

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An old name in the domain name business gets a big cash infusion.

Logo for Flippa marketplace includes Flippa written in blue text

Website marketplace Flippa has raised an $11 million Series A round over a decade after it was founded.

Flippa lets people buy and sell online businesses, and was doing it since before it was cool. I visited the company’s headquarters in Melbourne way back in 2012.

The service has had its ups and downs over the years. And like any business this age, you can expect some business model changes over time. Flippa added support for domain name sales a while back and even made an ultimately unsuccessful acquisition of a domain brokerage.

These days, there’s lots of competition in the website brokerage business. Much of it is in the form of brokerages and M&A groups specializing in online businesses.

Flippa has a laundry list of action items for its new cash, including expanding beyond websites and apps. In a blog post announcing the raise, CEO Blake Hutchinson states, “We will soon help you to trade ANY and EVERY digital asset type of ANY size. ” One would assume that could include another crack at the domain name aftermarket.

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