Public Interest Registry’s .ORG Rolls Out Global Rebrand with New Website
and Logos

Public Interest Registry’s .ORG Rolls Out Global Rebrand with New Website and Logos


 

 

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The Lowdown is

compiled by DN Journal Editor & Publisher Ron

Jackson.

Public
Interest Registry’s .ORG Rolls Out Global
Rebrand with New Website and Logos 

The
venerable .ORG extension 

has gotten a major makeover
that went public today when a new
website and visual identity was
launched worldwide. The Public
Interest Registry’s
refreshment
of the .ORG brand centers around the
new site at TheNew.org.
Previously, the popular TLD was
based at the PIR website, 
PIR.org, a domain that now redirects
to TheNew.org).

A fact
sheet announcing the changes
noted, “The rebrand builds upon
.ORG’s long-time support of the
organizations, associations, clubs,
businesses and individuals using the
domain, but takes the commitment
a step

New
.ORG logo unveiled today

further
by actively uniting .ORG communities
around shared interests and
passions.” The sheet highlighted these points:

  • The
    new logo – with “ORG”
    encircled in a vibrant royal
    blue sphere – reflects the
    brand’s impact worldwide, with
    more than 10 million domains
    under management.

  • The
    open “ORG” lettering on
    either side of the sphere
    signals that .ORG is an open
    domain for anyone
    ; it serves
    as a powerful and inclusive
    global connector.

  • The
    logo uses a deep royal blue,
    evoking feelings of trust,
    security, and reliability that
    reflect .ORG’s
    long-standing reputation
    .

  • The
    design also allows the color to
    be exchanged for photography and
    video, so .ORG can tell visual
    stories through the lens of the
    logo.

The
logo for PIR and its
other TLDs, the .NGO
/.ONG extensions
(exclusive domains serving
non-governmental
organizations) also
underwent a visual refresh.
The new 

visual
identities of PIR and .NGO
/.ONG mirror that of .ORG,
but with different color
designations: turquoise and
green respectively. 

The
PIR fact sheet added, “The
new .ORG website was
designed to showcase the
breadth of the .ORG user
base and spotlight how
forward-looking businesses,
professional associations,
civic groups, non-profits,
clubs and families are
making their inspirations a
reality using the .ORG
domain. We encourage you to
spend time browsing our new
website and reading
the stories within from .ORGs

like Google.org, Quilters
Unlimited
and GlobalGiving.

(Posted
September 17, 2019) 

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