GoDaddy’s Acquisition of Neustar Registry Operations Gives Them .Biz,
.CO, a Role in Running Over 200 TLDs and a Chance to Jump Start .US

GoDaddy’s Acquisition of Neustar Registry Operations Gives Them .Biz, .CO, a Role in Running Over 200 TLDs and a Chance to Jump Start .US


 

 

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GoDaddy’s
Acquisition of Neustar Registry Operations Gives
Them .Biz, .CO, a Role in Running Over 200 TLDs
and a Chance to Jump Start .US

Less
than two months
after acquiring
Uniregistry’s registrar &
market and Founder  Frank
Schilling’s
massive domain
portfolio, industry giant GoDaddy
has made another monster
acquisition. Late Monday (April 6,
2020), the company announced
it has Neustar
Inc’s
Registry business,
including the Neustar owned .biz
registry, the rights to administer
several major ccTLDs,
including .CO 

 

and
.US and the contract
to provide backend
operations for over 200
hundred others, including
new TLDs
like .club.
In all The Neustar registry
business includes
approximately 12 million
domains
across some 215
TLDs. 

Nicolai
Bezsonoff

Financial
details of the transaction
were not disclosed and it will
still have to pass regulatory
muster, however the the deal
is expected to close in this
quarter (2Q-2020).

Under
GoDaddy, the previous Neustar
assets will be called GoDaddy
Registry
and will be led
by Nicolai Bezsonoff,
currently Senior Vice
President and General Manager
of Neustar’s Registry
business. Mr. Bezsonoff said,
“Our team is thrilled to
join the GoDaddy family. We
share a strong history of
partnership and collaboration
with GoDaddy that spans two
decades. Additionally, we have
the same values, a common
culture of innovation, and a
mutual vision for empowering
individuals, businesses and
brands to succeed
online.”

GoDaddy
Chief Operating Officer Andrew
Low Ah Kee
added,
“GoDaddy is committed to
helping everyday entrepreneurs bring
their ideas online with the best
possible domain name choices. 
Neustar’s registry platform enables
us to accelerate that commitment and
provides enhanced scalability for
future growth. For more than two
decades, GoDaddy has used its
consumer insight to drive innovation
in the domain industry and we’ll
continue to do so by creating more
choice and value for
consumers.”

As
part of the transaction, GoDaddy,
the world’s biggest domain
registrar, said it will strictly
adhere to a governance model that
maintains independence
between the GoDaddy registry and
registrar businesses. 

Personally,
I will be especially
interested in seeing how the
.US registry fares
when  GoDaddy takes
control. Many in the .US
camp have felt America’s
country code never got the
promotion it deserved from
Neustar who has administered
the TLD since 2001 under a
contract with the National
Telecommunications and
Information Administration

(NTIA) of the United
States Department of
Commerce
. Back in 2007,
when the contract came up
for renewal, GoDaddy tried
to get it but the NTIA chose
to leave .US  with
Neustar (and did so again in
2014). That disappointed
those .US 

 

fans
who felt GoDaddy’s marketing
prowess
could give the
TLD a new lease on life.
Now, if this deal is
approved, we will get to see
first hand whether or not
.US can blossom under new
management and flourish in the
way many other ccTLDs have
in recent years, including
repurposed extensions like .co,
.io
and .ai and
long established favorites
like Germany’s .de
and Great Britain’s .uk

(Posted
April 7, 2020)

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